"Sophisticated country" was the term the Real Estate Station felt best
described the style they were imagining for their marketing and promotionall
materials.
How to visually convey "sophisticated country"? We collected images
that evoked a country, rural lifestyle and applied a muted, earthy
color palette to these vignettes and textures. These elements were used to accent
but
not
overpower the main focus of each piece.
The Real Estate Station was looking to expand its territory
and market its brand to wealthy individuals who
might be in the market for ranch properties.
With this demographic's sophistication in
mind, Plan 9 juxtaposed a minimal layout and
interior design terminology with the grand and
colorful Texas landscape in these two print advertisements.
Headline: "Choose your color palette"
Copy: "Wildflower red, brilliant blue
sky, golden sunsets, rolling green hills.
Truly stunning 'decor' that never goes
out of style. If you're looking to create
a new homescape, consult with the
Real Estate Station and let us introduce
you to some of our local color."
open “work”page
Headline: "Establish a pleasing space" Copy: "A
grand space, a space with possibilities, the space you've been looking for
to design your lifestyle. At the Real Estate Station, we specialize in sophisticated
country living. Give us a call or stop by, we may have the wideopen space you're
looking for."
open “work”page
Headline: "Is your home where your
heart is?"
Copy: "In the shower, at work, in the
car. No matter where you are, you
always end up here in the back 40 of
'Daydream Estates', looking across
your rolling green pastures, passed
the black stallion, up to the newly completed
house-of-your-dreams on
the hill. That's OK, we're familiar
with such longings, that's why we live
out here. And that's why we're just
the people to talk to when it comes to
bringing your vision of the future into
the now. So what are you waiting for?
You didn't get this far in life just by
wishing. Give us a call!"
Photography: Dave Earp
open “work”page
